
Innovating new revenue streams for local journalism in Europe
Piloting new revenue streams is a key component of long-term sustainability. While starting a hyperlocal outlet is relatively easy due to openly available publishing tools, maintaining a viable business is the hard part. A local content strategy is insufficient to make the media business sustainable as it needs to be accompanied by entrepreneurial thinking. The Local Media for Democracy programme (LM4D) assisted more than 13 media in piloting new or increasing existing revenue streams through a grant programme and capacity building.